Our story · The world’s first vape plushie
We kept losing our vapes.
Some people lose keys. We lost vapes, constantly. Eventually we did something about it.
- The year it started
- 2023
- Shares on the Drop 01 launch post
- 7K+
- Comments under it
- 4K+
- Vapes misplaced since. Allegedly.
- 0
How it happened
Lost in the couch. Found in a plush.
Abridged, obviously.
Chapter 1: The couch
Lost vape. Again. We pulled the couch apart and found a fry, two hair ties and the TV remote. No vape. That was the last straw, which, for the record, was also in the couch.
Chapter 2: Version 1
One thought that wouldn’t go away: a vape you could hug. It sounded cool, so we got a sample made, a gradient plush vape with nowhere to put an actual vape. Cute, and no help at all when the real one went missing.
Chapter 3: Version 2
Round two: Grape Kiwi and Strawberry Watermelon, flavor names down the back and a holder for the vape this time. Except the vapes kept falling out, and the mouthpiece wouldn’t stand up straight.
The version 2 samples. Chapter 4: The spot
Fixing both took a redesign. The spot it landed on is patented, and it’s the part that makes a Nimmie a Nimmie.
Chapter 5: Drop 01
Strawberry, Purple Puff Girls and Alpho Mango, the first three built around it. The post announcing them went viral before launch day.
Strawberry, Drop 01.
House rules
Two things we won’t budge on.
Every one has lore.
A name, a birthday and a story come with every Nimmie. Collect them for the faces, stay for the drama.
Squish-tested, every time.
Every seam gets tugged, every plush gets flattened, and nothing ships until the stuffing bounces back.